Advertising & Marketing

Franchisee Support

The Yogurbella marketing team is always thinking ahead as they create a full calendar of promotions/events. They specifically focus on local store marketing support to create new traffic, which increases customer frequency.

The marketing support includes, but is not limited too:

• Creating a Grand Opening event, custom designed to provide a strong initial impact into your community and market area.
• Receive turn-key promotions throughout the year that support brand initiatives as well as seasonal and holiday opportunities.
• Year-round marketing support through programs such as rewards network, the frequent customer card, customer e-mail communication and attractive in-store displays.
• Work with each franchisee in creating ready-made local store marketing programs for their particular demographic or specific neighborhood profile.

Yogurbella employs a company-wide intranet system that allows efficient communication throughout the organization. We provide up-to-date information that is easily accessible to every franchisee, and, our Team is committed to maintaining a personal relationship with every franchisee, employee and vendor associated with Yogurbella.

Brand Support

The marketing team maintains a nationwide advertising and media relations campaign to increase brand awareness nationally and internationally. The marketing program constantly seeks to aid all our franchisees in increasing the footprint of the Yogurbella brand and drive additional traffic to their locations.

The marketing team also works with key trade media to secure appropriate coverage of the brand and ensure Yogurbella is considered for top industry awards and other brand-building considerations.